Chiropractor Chicago

Chiropractic marketing should be unique and dynamic. A giant spine parade and event costume creates excitement and attracts attention for a Chiropractor in their community.Publicity is important for any business. The giant parade spine will attract tremendous attention because of its size and uniqueness. When used properly, the giant spine will be the hit of the parade and result in priceless advertising value. People will talk about it for a long time."If your business is not worth being advertised, then advertise it for sale." - BJ Palmer, developer of the chiropractic profession.To make your own giant spine costume you will need one 50 inch by 73 inch sheet of 翻 inch closed cell white foam for each vertebra,10 feet of 2 inch wide Velcro for each vertebra, and sprayable contact adhesive. All the foam pieces for one vertebra can be cut from one 50 X 73 inch piece. Foam and Velcro are petroleum product so the price fluctuates just like gasoline. As of 4/12/2010 the price for one foam sheet was $65.00. The Velcro costs approximately $30.00 and the sprayable adhesive costs approximately $16.00. The 3 or so razor blade knives cost approximately $8.00. Total estimated material cost per vertebra is $119.00 plus shipping of these supplies (approx $30.00) plus tax.For tools you will need several razor blade knives, scissors, a pen, a yard stick, and a wooden, flat cutting surface that is at least 6 foot by 3 foot (an old wooden door works best).The vertebrae are best created in a well ventilated area because of the fumes from the adhesive.It's best to make just one type of vertebrae for ease of production. Also, the public does not know or care about the specifics of spinal anatomy.Call your material supplier and order the materials well in advance (at least 6 weeks) of the event you are targeting. Arrange a clear space in a well ventilated area with approximately 10 foot by 10 foot of working space. I placed my wooden cutting surface (an old door) on 2 construction horses to eliminate the bending over while working.Start by laying the foam sheet flat, then trace the templates ( available below) of each piece as specified. Carefully cut the foam using a razor blade knife. The knife will dull quite easily and begin to tear the foam instead of cutting it, so watch for that and change blades/knives frequently. It's best to take your time and get a smooth, straight cut. But don't worry about imperfections because the spectators won't notice, and no vertebra is perfectly symmetrical or similar either.

Chiropractic therapy has been able to reach many clients and change their life for the better. This alternative medicine gave hope to those who thought their condition is there for the rest of their lives. With this holistic approach in achieving optimum health, many have chosen chiropractic because it is a non-invasive. Other than that, a home health program is provided to allow the patient to follow a regimen for their betterment. Read on to know the top benefits of chiropractic treatment and you too could experience quality life.The main benefit of seeing a chiropractor is getting relief from muscle and joint pains. A patient who has experienced chronic pain and had taken medication to get immediate relief realizes that the root cause of the ache is not targeted but only numbing it for a while. With chiropractic therapy, it is not only the pain that is eliminated but also understanding where it came from. Thus aside from getting relief from pain, it is also prevented from returning.Another one of the top benefits of chiropractic treatment is increase in flexibility of the muscles and range of motion. It is no secret that as the person ages, the body tends to go slow in healing injuries and flexibility is decreased. With the chiropractic therapy, the chiropractor is able to help the patient with teaching exercises and lifestyle changes that can help strengthen the muscles. With the patient's determination, the injury or weak body will enjoy once more muscle flexibility and doing more activities.As the body is a complex machine, each body system has its own function to make the whole body works well. However, one system works will affect other systems in their performance as well. But if all body systems are in-sync and the pain is eliminated, the body can be at its optimum capacity. Such condition allows the body to protect itself from diseases and illnesses common among people. With chiropractic therapy, the body's immune system is given the boost as other systems in the body are given treatment.Many people having stressful lives lack sleep and easily get irritated. With chiropractic treatment, the body will feel energized and full of vigor to face the daily challenges head on. When body ache is relieved and the immune system is heightened, the person will feel less stressed and experience better sleep. This will give the person more energy to take on any trials without complain with little to no problem at all. Being able to feel fresh everyday when waking up is one of the top benefits of chiropractic treatment.Many have attested to having undergone chiropractic therapy and felt the benefits of chiropractic treatment. With its hand techniques and tools used in a non-invasive way, patients prefer this alternative medicine. If you have any condition that has been coming back and not being cured, chiropractic may just be the right one for you. Do not delay as your health is on the line here and experience the best life you can possibly have after.

What you most likely didn't learn about chiropractic marketing in chiropractic school: No matter the location or size of your clinic, or the relative success you've experienced to this point in your career, I would be willing to bet a pretty penny that you probably have at least some attention on the number of new patients in your practice. In my years of putting 100% of my attention into the area of chiropractic marketing and new patient acquisition, I have some gems to help you fast forward to a new level of patients that you serve in your practice.Before I go too deep into the technology of chiropractic marketing, I want to first let you know why I have a fascination with chiropractic new patients procedures. In my practice, I have spent the last 6-7 years solely working 'on' my practice, rather than 'in' my practice. What I mean by that is that I have put in place specific executive tools that have enabled me to be anywhere I want, whether it be at home, on a vacation or in a coffee shop masterminding, and my practice will actually grow in my absence (currently statistics: averages 22 new patients per week and serves over 500 patients per week). This is certainly not to boast, but simply to show you what is possible in the owning and operating a chiropractic 'business' rather than just a 'clinic'. It is not magic, just simply application of some solid, proven business systems.Anyway, my point being, I have had endless amount of time over the past 7 years fully committed to piloting and testing new chiropractic marketing methods, techniques and programs. In my journey and experimentation I came across some very specific points that I feel are extremely important and must be understood for a chiropractic marketing program to succeed for long-term growth of the office.Here are some things you should know about chiropractic marketing and attracting new patients into your office:

There is an exact technology on how to attract new patients into a chiropractic office.
You just need to learn it and apply it. The better that you and your staff are trained on chiropractic marketing and new patient acquisition, the more control you will have over the number of new patients your practice gets.
Every factor limiting the number of new patients you currently get is an internal factor-meaning it's not because of the economy, or your town, or anything else outside of your practice. This is good because it means you have control and can be 'at cause' over the expansion.
Any chiropractor can learn how to get high numbers of new patients on a consistent basis. We have proven this at the Chiropractic Business Academy...even if you 'hate' doing the chiropractic marketing!
If you feel your service is valuable, you should share it with more people! We need more chiropractors serving more people to help them heal and grow naturally with the chiropractic wellness lifestyle. I am sure you agree that our current national healthcare system is not healthcare at all.

Even though chiropractic care has proven itself to the American Medical Association and is covered by health insurance companies, some still debate the legitimacy of this form of treatment. Chiropractors are still accused of being "quacks" despite the fact that many people find pain relief in their offices.Patients who seek chiropractic care and don't feel results may blame the field for being ineffective, but there are several other reasons why it might fail in certain situations. The following may explain why chiropractic care, a legitimate medical treatment, is not working for you.Tight MusclesChiropractors perform many duties and employ a variety of techniques, but their main focus is restoring alignment and range of motion to joints. Chiropractors do have a working knowledge of muscles, but they may not be able to detect subtle imbalances.A muscle imbalance occurs when one muscle is overly-tight and short while another one, on the opposite side and performing the opposite function, is weak, overstretched and strained. This can occur anywhere in the body, but is most common in the thighs (quadriceps and hamstrings) and the core (abdominal, hip, buttocks and lower back muscles).The imbalance of both strength and flexibility between opposing muscle groups causes structures in the body to be pulled out of alignment. The overly-tight muscles are shortened, and they exert a pull on surrounding bones and joints that is not countered by the pull of the opposite, weaker muscle.If your sacroiliac or facet joints are out of alignment, a chiropractor can work to reset them. If you have an underlying muscle imbalance causing the misalignment, however, realignment won't be achieved until muscle balance is. This requires more than spinal manipulation and mobilization. A physical therapist well-versed in muscle imbalance can help identify which muscles are tight and which are weak. He or she can then help you obtain myofascial release to restore length and flexibility to rigid muscles, or you may pursue self-myofascial release. After flexibility is regained, targeted exercise can build weak muscles.Weak MusclesAside form muscle imbalance, a generally poor level of physical fitness can cause chiropractic care to fail. Thorough chiropractors advise their patients to perform specific exercises; if yours did not, or if you stopped doing them, this could be to blame for a return or continuation of back pain.

People who experience constipation are ashamed to be seen by a doctor. They just depend on over-the-counter drugs to get relief; however, recurring symptoms of constipation must not be neglected. The best thing to do is to consult a physician to prevent serious health problems.Constipation is referred to as irregular movement of bowel. The ideal is to move your bowel 3 times a day or once a day. Moving the bowel must not be difficult. If you are in pain and the bowel is dry and hard, then you are constipated. Individuals who are constipated feel full and experience distress. They feel strained or tense as they try to push their stool out of their system.What causes constipation?

Diet - lack of fiber, intake of refined foods and saturated fats, dairy products, sugar, caffeine and alcohol
less water intake
less exercise, and
issues regarding the nervous system.

I have seen tidbits here and there on the news or on the internet about professional athletes and olympic athletes being treated by chiropractors. What do they know that you may not know?The first thing to know is that their being treated by chiropractors is far more common than you may imagine. Athletes have long known that regular chiropractic care is their key to enhancing their performance as well as quicker recovery from injuries.Doctors don't usually carry on about all of the different cases and types of patients they treat. Just as patient's usually don't carry on about their healthcare. That is most likely why you may not be aware of the large numbers of athletes utilizing chiropractic care on a regular basis.Consider for a moment a football player. A football player will experience smaller, but potentially explosive, collisions every couple of minutes. Every day. Also consider that your vertebrae can potentially "jam" from something as simple as bending over to pick up a penny. It is easy to see how a football player would most definitely be in need of a chiropractor. Now, consider a sport as seemingly benign as golf. You may wonder how a golfer can benefit from chiropractic. Think about the fact that they put their bodies in weirdly twisted positions. They generate a large amount of torque through their trunk. They are also in a bent over position 100 times or more over a period lasting hours. Why wouldn't a golfer benefit from chiropractic? We are able to get the vertebrae in the spine freed up and moving in a more efficient manner not to mention the therapy we perform on sore and achy joints and muscles. After chiropractors have introduced more range of motion, then they are able to maintain that movement and build upon it.Also the use of a heel lift can be beneficial for sports requiring optimal balance for peak performance. Heel lifts can also be useful in preventing or alleviating nagging and chronic back pain that is exacerbated through playing sports. Although an x-ray would be needed to assess whether or not a heel lift (and how thick of a heel lift) would be beneficial.My examples here are golf and football but that is in no way an all-inclusive list! I honestly cannot think of a sport that does not benefit from regular chiropractic care. Volleyball, basketball, baseball, track & field, softball, bowling, swimming, racing....you name it! Being located in the Southwest, we are familiar with the benefits to the rodeo circuit as well.Hopefully, it can be clear to you now that chiropractic is definitely an option to be explored if you are an athlete looking to be at peak performance.

Being involved in a car accident can be quite a traumatic experience, especially if injuries result from it. It can be hard to think clearly about whether or not to go to the emergency room. Often times injuries are not even felt until hours or even days after the incident occurs. In situations like this, the patients are often referred by regular physicians to chiropractors.Unfortunately for the victim, this can lead to many patients going to chiropractors because there are more than 6 million car accidents a year in the United States. At least half of the people involved in wrecks are injured. Because the adrenaline levels are often high directly following a car wreck, the injuries can often be overlooked at first, but after a few days a car wreck victim can suddenly experience intense pain around the neck, shoulders, or spine due to the sudden jolt the collision causes. A jolt of that impact could potentially knock the spine all out of alignment, not to mention cause the muscles to tense up, which may cause further pain.One of the most common injuries that chiropractors treat due to car accidents is whiplash. Symptoms of whiplash include lower back pain, jaw pain, neck pain and/or stiffness, shoulder pain, headaches, and even fatigue. By consulting a chiropractor for treatment the natural movement of the spine is regained, and subsequently muscle spasms and stiffness are also alleviated, allowing proper healing for any muscle soreness or minor tears that might have occurred.One type of chiropractic treatment a person suffering from whiplash might expect to receive is electronic muscle stimulation, or "muscle stim" for shot. Muscle stim uses small electric current to penetrate deep beneath the skin into the muscles and joint tissue to help relax the muscles and decrease inflammation. It is a safe method approved by the Food and Drug administration and it is shown to be effective for increasing muscle range of motion and strength. Patients receiving this treatment should expect to visit the chiropractor two to three times per week for about a month to a month and a half.For muscle tightness and spasms' massage therapy sessions might also be recommended by the chiropractor. In fact, some chiropractic offices offer that service in house because the two services compliment each other so well. Both work well together to ease muscle pain and stiffness and aid in proper realignment of the spine. Once the realignment is complete and the tightness is removed, the rest of the symptoms should subside as well.There are many different symptoms that can occur from car accidents. Luckily Chiropractic care can help many of them. It is an all-natural way to help you get back to the life you had before the car accident.

'Wellness' is a regular term in the chiropractic lexicon. It's commonly used by today's chiropractor in naming clinics, advertising services and the theme of countless chiropractic websites, many of which are templates for chiropractors to plug-in their pedigree information.So, what exactly is wellness?Wikipedia defines wellness as being generally used to mean a healthy balance of the mind, body and spirit that results in an overall feeling of well-being, and has been used in the context of alternative medicine since Halbert L. Dunn, M.D. began using the phrase 'high level wellness' in the 1950s. The modern concept of wellness (becoming popular in the 1970s) is a view of health emphasizing the state of the entire being and its ongoing development, and the constant, conscious pursuit of living life to its fullest potential. Alternative approaches to wellness are often denoted by the use of two different phrases - health & wellness and wellness programs. Whether these techniques actually improve physical health is controversial and is an unsettled subject.D.D. Palmer, the founder of chiropractic, believed that spinal misalignments ('vertebral subluxations') were the cause of most health problems, ailments and diseases that were corrected by adjusting misaligned spinal bones to alleviate disturbances of nerve supplies to tissues and organs to allow 'Innate Intelligence' (inborn within the body) to act by way of the nervous system to heal disease within the body. Early chiropractic included palpation, a heat-sensing device ('neurocalometer') and x-rays to help diagnose subluxations. Today, palpation and x-rays are still used. Many chiropractors, primarily in spinal screenings, also use computerized testing devices incorporating Thermography and surface EMG to generate reports that purportedly show the locations of subluxations. The allied health sciences, and many chiropractors, contend Palmer's vertebral subluxation theory is not supported by scientific and clinical evidence.Whose wellness is it? Is it the patient's health or the chiropractor's wealth that is the goal of the treatment?Many chiropractors turn to practice building consultants for assistance with practice development and growth. Doctors find consultants waiting in line, proclaiming to have the answers for practice success. These consultants include individuals who purport to be specialist in multi-disciplinary practices, marketing whizzes, rehab specialists, as well as those gurus promoting "wellness practices." One may simply Google the term "chiropractic wellness" to observe the pervasiveness of this phenomenon.On 10/9/09, a Department of Justice, Northern District of Georgia, press release announced the health care fraud indictment of Chiropractors Andrew Sokol and Julie Weisberg (owner - operators of "WellnessOne" clinics in Marietta, Buckhead, Duluth, Vinings, and other Atlanta locations) for allegedly billing insurers over $11 million in fraudulent services.Guess which wellness guru these doctors used- Wellness Guru 1 (WG1) Reports that subluxations are not structural (spinal misalignments) but neurologically based. Coaches' chiropractors on using a subluxation based wellness practice model to arouse the innate and build high volume wellness based practices. Offers the 'Million Dollar Report-of-Findings' course, which instructs on; Scripting for shifting back pain patients to wellness patients; Getting yearly commitments for care; Motivating new patients to choose lifetime care. Declares the very best marketing tool on the planet - Community Lectures & Wellness Screenings with the Insight Subluxation Station that allegedly results in new patients making appointments to have a nervous system check for unhealthy neurological patterns.

Vertigo is a type of dizziness in which a person has the sensation of spinning movement when stationary. There are many different causes for dizziness including, for example, low blood pressure, low blood sugar, anemia, anxiety, multiple sclerosis and various inner ear problems. Vertigo can be very upsetting and uncomfortable. It is important to determine the cause of dizziness such that an appropriate solution is found.There are two types of vertigo that chiropractic care can correct. These are benign paroxysmal positional vertigo (BPPV) and cervicogenic vertigo. By far the most common type of vertigo is BPPV. Chiropractors are trained to differentiate between these types of vertigo using orthopaedic tests and to rule out other potential causes of dizziness (and refer if necessary).Benign Paroxysmal Positional VertigoBenign paroxysmal positional vertigo is a type of vertigo that comes and goes based on head and neck position. When triggered, the dizziness can last a few seconds to a few minutes. Symptoms are commonly triggered by rising from sleep, tilting the head, rolling over in bed, looking up or sudden head motion. This type of vertigo is related to an inner ear problem and the most common cause is a sudden trauma (like a fall).The inner ear is responsible for balance and motion sense of the head. Within the labyrinth of the inner ear are calcium crystals called otoliths (or "ear rocks"). In BPPV, the otoliths are dislodged from their normal position and migrate into the semicircular canals. The semicircular canals are oriented at roughly ninety degrees to each others. They are filled with fluid called endolymph and also have sensory receptors that are stimulated during head movement to provide motion sense. In BPPV, crystals in the semicircular canals stimulate sensory receptors adversely giving rise to feelings of motion when there are none (or vertigo).

As much as I hate to admit it, the vast majority of people believe chiropractic is a physical treatment for a physical problem.The textbook example is a person gets a "kink" in their neck from a car accident, or a fall, or sleeping wrong etc. etc. The response is a chiropractic adjustment to correct the physical subluxation and the body takes care of the rest.Due to this way of thinking most chiropractors and patients ignore the other two elements of stress that can cause a subluxation of the nervous system, nutritional and emotional stress. This misstep can lead to prolonged nervous system dysfunction, poor results, and a possibly poor experience with chiropractic care.I bring this up today as Dr. Donald Clum, D.C. posted an article from The Natural News that deals with Aspartame, and the known side effects of this chemical that is added to our food.The article reveals that:"75% of ALL recorded complaints received by the FDA were concerning Aspartame. Those symptoms complained about included headache, nausea, vertigo, insomnia, loss of control of limbs, blurred vision, blindness, memory loss, slurred speech, depression, hyperactivity, gastronomical disorders, seizures, skin lesions, rashes, anxiety attacks, muscle and joint pain, numbness, mood changes, menstrual cramps out of cycle, hearing loss or ringing in the ears, and heart palpitations.""The FDA refused to approve Aspartame 16 straight times. It was specifically rejected in 1974 because it was shown to cause brain tumors in rats.""What`s interesting is that the herb stevia, which is completely safe, is a natural sweetener that does not contribute to weight gain, yet the FDA has made it illegal for stevia`s manufacturers to state that it is a sugar substitute."When somebody enters my office with shooting nerve pain down their limbs, one of the first things that enters my mind is diet soda. Since the majority of people think they have a physical issue causing their symptoms, I often get some strange looks when I ask about their soda consumption.